Thou shalt use technology to thy advantage and not for the sake of it
Thou shalt leverage marketing opportunities across many digital channels
Thou shalt start with the basics then move to more advanced technology
Thous shalt always think of the customers needs when designed digital platforms
Thou shalt measure results & metrics
Thou shalt trial and tweak to refine your offering
Thou shalt seek advice and outsource to experts
Thou shalt use the many free digital tools available to be more effective
Thou shalt educate myself on my options and new innovations
Thou shalt understand that I must be using digital technology or I will get left behind
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