It doesn’t always need to rain to see a rainbow. This weekend there have been rainbows as far as the eyes can see due to the USA Supreme Supreme Court’s decision to support same-sex marriage. They fought the law and love won! There were over 3.6 million tweets using the #lovewins hashtag had been posted as of Friday as rainbows filled social media streams over the weekend.

Savvy consumer brands were quick to capitalise on this this with the number growing daily. This list includes Coca Cola, American Airlines, Uber, Absolute Vodka, H&M, Snickers, Dominos, Commonwealth Bank, Foxtel, Optus, David Jones to name just a tiny handful.

I must say I love that this has gone viral so quickly and proves how social media can spread the word faster than a speeding bullet. Sorry Superman, we no longer need you we have social media. #lovewins