digital in retail Archives - Digital Conversations

How you need to handle online enquiries

13 February 2020 digital in retail, General Digital

Often a digital channel will be the first interaction with a potential client so it is vital that we are using it to have two-way conversations and respond to them, just like if they were standing in front of you. Do not forget that online has the same rules as offline. ...

Recruiters, why aren’t you using social media to build your employer brand of choice?

14 September 2017 digital in retail

Social is used incorrectly by many businesses and recruiters. Social is exactly that – a social platform where potential customers are interacting with friends, family and articles that are of interest to them. When you are posting social messages you are interrupting them so you need to be mindful of the ...

The cupcake industry gets digital in New York

27 September 2015 digital in retail

It seems the cupcake industry in New York understands how to use to digital to engage their customers in a way that gives them a great customer experience and leaves them wanting more. New York based cupcake store Baked by Melissa not only makes AMAZING bite sized cupcakes which are ...

There is no such thing as Normal

25 September 2015 digital in retail

I was so excited to secure an interview with Nikki Kaufman, founder and CEO of Normal. "Normal," the name of a company that creates made-to-order ear buds via 3D printing. Normal’s business model makes it easy for custom-headphone-loving shoppers. For $199US, customers can download the Normal app, take photos of ...

Uniqlo – digital and fashion collide!!

20 September 2015 digital in retail

Uniqlo is known for its innovative clothing using technologies to bring more warmth, more lightness, better design & comfort. So it stands to reason that they integrate digital technology into their stores. Their flagship 5th Ave New York store features digital signage throughout and the digital elements suit the brand’s ...

I want a Cupcake ATM?

18 September 2015 digital in retail

Who doesn’t like cupcakes? I heard about the cupcake ATM before I got to New York and it was instantly added to my ‘Must Do’ list during our time here. It is so easy to use - make your selection, swipe your card Then seconds later you get your selected cupcake ...

Augmented reality a hit at Lego

14 September 2015 digital in retail

Big kids and small kids are having fun playing with Lego at Rockefeller Centre New York Store. Whilst the store is unimpressive and I was surprised the lack of digital in store, I did like the Augmented Reality screen that lets you see what your Lego kit would look like when ...

Starbucks – integrating digital & coffee?

13 September 2015 digital in retail

I love seeing how the worlds leading brands are using digital and integrating it into stores and the customer experience. Starbucks, always a leader in innovation and using digital tools effectively are using digital screens to tap into the tourist experience. When walking past the Times Square Starbucks, I noticed ...

Times Square – the ultimate digital overload

12 September 2015 digital in retail, General Digital

If you’ve ever been to New York you will understand the craziness of Time Square. The lights and digital screens are almost overwhelming but there is something that tantalises the senses also. Maybe it’s the romanticism of seeing it in so many movies we feel that we already know it ...

Times Square – big bucks for mega pixels

11 September 2015 digital in retail, General Digital

If you’ve ever been to New York you will understand the craziness of Time Square. The lights and digital screens are almost overwhelming but there is something that tantalises the senses also. Maybe it’s the romanticism of seeing it in so many movies we feel that we already know it ...

Archive

How you need to handle online enquiries

Recruiters, why aren’t you using social media to build your employer brand of choice?

The cupcake industry gets digital in New York

There is no such thing as Normal

Uniqlo – digital and fashion collide!!

I want a Cupcake ATM?

Augmented reality a hit at Lego

Starbucks – integrating digital & coffee?

Times Square – the ultimate digital overload

Times Square – big bucks for mega pixels

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