Digital strategy Archives - Page 4 of 10

Why Social Media Doesn’t Work For Most Businesses

02 August 2022 Digital strategy, General Digital, Marketing Strategy, Social Media

Ads for social media managers are everywhere. It amazes me the amount of money some businesses will spend on Facebook & Insta, and to get very little return. Now as an outsourced marketing manager you might think that would make me very happy. But far from it. Why? Because way too much emphasis ...

Why LinkedIn Is The Exception To My Social Rule!

28 July 2022 Digital strategy, General Digital, Marketing Strategy, Social Media

Not all social media is equal. The algorithms, the style of content, the way people interact, the communities…are all very different. Plus, the value they deliver can be vastly different too! LinkedIn is definitely NOT the same as Facebook and Instagram for many reasons and it is my exception to my ...

Tick Tock, Not Tiktok

30 June 2022 Digital strategy, Marketing Strategy, Social Media, Time Saving Marketing tips

Time? It’s the one thing we want more of and we can never get back once it’s past. We can’t reverse time and we all only have the same amount each day. So how we spend it is vital. Tick, tock. Tick, tock. Tick, tock. So, what you do with your time ...

The Power Of A Comment

23 June 2022 Digital strategy, Marketing Strategy

In the world of marketing, everything we do forms an impression. From a social media post to not response to a call or email (yep that is marketing too). It is all about touch points and the latest statistics say that it takes 31 touch points with your business before people ...

Is Social-Media-Marketing-Making making you feel physically sick?

06 June 2022 Digital strategy, General Digital, Marketing Strategy, Time Saving Marketing tips

“Social-media-marketing-making makes me feel physically sick." This is something a business owner said to me during the week. I asked her what she meant and she told me that every time she thinks about having to post on social media, she gets anxious and will procrastinate and avoid doing it if she ...

Commitment free Marketing – what if you could try before you commit?

30 May 2022 Digital strategy, General Digital, Marketing Strategy, Time Saving Marketing tips

BUT I’m not ready to commit to working with you… How often do you search for a supplier and wish there was a sampler / taster / way to dip your toe into the water? Often when presented with options you get a selection of budgets that require some level of commitment. ...

Exchanging Junior Rates For Senior Skills

23 May 2022 Digital strategy, How To's, Marketing Strategy

Let me ask you a question. How many years have you trained for your career? How many hours, months, years has it taken to gain the knowledge you have now? If you add up the number of hours and multiplied it by your hourly rate it would likely add up to a ...

TIP: Engagement Is Just Starting A Conversation

09 May 2022 Digital strategy, General Digital, Marketing Strategy

You are probably sick of hearing the word ‘engagement’ and not in terms of two people tying the knot...LOL In the world of social media, the term engagement is put up on a pedestal as the holy grail of what you need to achieve. A simple Google Search for this (how to ...

Simple Ways To Capture Website Visitor Data

18 April 2022 Digital strategy, Digital tools, General Digital, Traffic Drivers

Your website should be treated than more just a brochure which, let’s face it, many professional service firms do. Your website should generate leads, allow clients to book meetings, buy online (easily) as well as get valuable information to help them solve a problem. If you want visitors to buy from you, ...

Who Said You HAVE To Be On Social Media To Market Your Business?

11 April 2022 Digital strategy, General Digital, Marketing Strategy, Social Media, Time Saving Marketing tips

Here is a big myth that is simply not true: You DO NOT have to be on social media to market your business. (I am sure Mark Z started those rumours and they have spread around the world.) Certainly social media has its place in business. I am not denying that it is ...

Archive

The Power Of A Comment

Commitment free Marketing – what if you could try before you commit?

Exchanging Junior Rates For Senior Skills

Simple Ways To Capture Website Visitor Data

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