CEO’s stop leaving your personal and company branding to your marketing teams
Are you one of the 61% of CEO’s that doesn’t have a social media presence? Hard to believe that many CEO’s don’t understand the importance of a social media presence for their personal brand and credibility.
It amazes me how many CEO’s, directors and business owners have little or a very ...
People should be at the centre of your digital marketing
Digital technology is an enabler. It is a tool to help you reach an audience, manage your systems and processes and help you get found to name just a few benefits. Many businesses see digital technology as a solution to all their problems
Through the many conversations I have with businesses ...
What is your digital why?
You might have heard speakers and industry experts talk about understanding your why when it comes to being in business. Why do you do what you do? What is your purpose or why?
I often ask clients the same thing when they come to me and say they want to implement ...
Digital success is all about the right ingredients
Anyone that knows me knows that I do not cook so talking about ingredients is a little ironic. But the analogy I am using is a good one to explain how digital marketing can be successful so I have the oven on (virtually speaking) and I am ready to create.
We are ...
Why employee brand ambassadors are the next big thing in marketing
I always find it interesting to have conversations with recruiters about candidates and their role in their business. Now of course, they are extremely important as without candidates you don’t have a business.
But one thing that is evident in my personal experiences is that what recruiters are saying and what ...
Where do I start with digital?
What I love about digital is the massive scope and opportunities made available to anyone, anywhere, anytime to promote your product. Sometimes this can be overwhelming due to the shear volume of choice. It doesn’t need to be overwhelming if you remember a few basic rules.
Keep it simple – ...
What not to do when implementing digital strategies
The new digital world has created unlimited new opportunities for businesses to market to its customers. The amount of choice can however overwhelm many people causing a lack of action as they simply don’t know where to start. Whilst creating a workable strategy is the first step, the most important ...
