General Digital Archives - Page 10 of 20

Using the ‘Sesame Street’ theory to Amplify the shit out of your content

02 March 2019 General Digital, How To's, Social Amplification

I loved watching Sesame Street as a kid. It combined fun, stories, colour & life lessons in an entertaining and easy to consume way. That is why kids flocked to it and still do. They made learning fun and easy. If only, all marketing was like that…. Have you thought about ...

Why marketing, sales & talent managers should all play together in the sandpit

02 February 2019 General Digital, Social Amplification

Why is it that companies continue to silo departments? The very departments that should all be playing in the same sandpit together …. Sales, Marketing and Talent Managers (HR & recruitment) are all marketing channels. They are marketing to people internally and externally and should not be siloed. They all have ...

Kindness makes the world go round

08 January 2019 General Digital

Every year at Xmas I think I should go and do something for a local charity and give back to people that don’t have what I am lucky enough to. I am talking about donating money, I do that all year round. I am referring to hands on, face to ...

Taking a BIG step way out of my comfort zone (and feeling great for it)

20 December 2018 General Digital

Owning a business can be crazy at the best times. There are never enough hours in the day, you wear multiple hats and you always want to be doing and achieving more. Last year I decided that 2018 was going to have more balance and that I would take more ...

Add some personality to your digital assets

29 October 2018 Content & Storytelling, General Digital

Now more than ever, standing out and being authentically you is so important. Remember that old adage of ‘people do business with people they like’? it is very true so why do you want to blend in and follow what everyone else is doing on your digital channels? Blah and ...

Facebook, video and what you’re missing out on!

30 August 2018 General Digital, Marketing Resources & Tools, Social Media

I have been preaching video marketing for the past 2 years. Why? Because video is the top performing content type on all social media, which has led to Facebook, putting increased emphasis on video content. (I kept telling you). Zuck himself told you back in 2014 when he said that ...

How much are your unattended social channels costing you in lost business.

01 July 2018 General Digital, Social Media

One of my biggest frustrations is businesses that have social media channels but aren’t actually on social. If you have a Facebook Page or Twitter page, in particular, you HAVE to be actively monitoring them. This is especially important in retail and hospitality businesses. Why, because it is costing you lost ...

The power of THANK YOU in business

28 June 2018 General Digital

When I was growing up I was taught to always say please and thank you. I was constantly reminded to say those words and why they were important. After all, this is basic manners, right? A simple thank you is the most basic form of politeness, recognized all over the world. It’s ...

Why Yappy Hour makes pawfect sense

06 May 2018 General Digital

Yappy Hour is part learning, part puppy therapy. During Yappy Hour you can interact, cuddle and play with my dogs whilst at the same time I teach you some digital stuff to help you upskill. It's a digital marketing workshop with dogs. As Chief of Everything at Digital Conversations, I ...

The human factor of digital marketing

28 April 2018 Digital for recruiters, General Digital, Law Firm Marketing

I am a digital girl. I love how technology can transform our lives and our businesses. However, the one factor that always gets overlooked is the human factor. Despite the technology, there is one vital component to the mix. People!! It's people that are using technology. We are the one factor ...

Archive

Kindness makes the world go round

Taking a BIG step way out of my comfort zone (and feeling great for it)

Add some personality to your digital assets

The power of THANK YOU in business

Why Yappy Hour makes pawfect sense

The human factor of digital marketing

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