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Are you bench markKETing?

General Digital
When it comes to the world of marketing, too often we compare ourselves to other businesses to measure our success.  This is particularly relevant when it comes to marketing.  I call this process bench marketing. (do you love that play on words)? It's defined as comparing your marketing communication with ...

What is your digital why?

Digital strategy, General Digital
You might have heard speakers and industry experts talk about understanding your why when it comes to being in business. Why do you do what you do? What is your purpose or why? I often ask clients the same thing when they come to me and say they want to implement ...

Are you using digital to sell?

General Digital, Social Media
If you have a sales team (or are a salesperson) you will be very familiar with the terms budget, targets, KPI's and commission. I know how much work is involved in the entire process including updating CRM systems, paperwork, proposals and sales meetings. The boring but necessary evil of being ...
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