General Digital Archives - Page 14 of 20

Why aren’t universities teaching real life digital skills?

22 April 2017 General Digital

I haven’t been to university since I did my marketing degree which was before the age of social media and the strong digital world we now live in. So I was totally dumbfounded to find out that universities aren’t teaching students digital skills. I have had conversations in recent months with ...

My second favourite F word (the one that every business should use) is…

02 April 2017 General Digital

Before you start thinking about the inappropriate use of language think again and get your mind out of the gutter! There are thousands of words that start with F and have more than 4 letters. This particular F word has five letters and is one that every business owner, CEO ...

Where do I start with digital?

14 February 2017 Digital strategy, General Digital

What I love about digital is the massive scope and opportunities made available to anyone, anywhere, anytime to promote your product. Sometimes this can be overwhelming due to the shear volume of choice. It doesn’t need to be overwhelming if you remember a few basic rules. Keep it simple – ...

2017 is the year for video. This is why you should be doing it right now!!

17 January 2017 Content & Storytelling, General Digital, Video Tips

https://youtu.be/TZ1RfoMYu3w Video is predicted to be 74% of all internet traffic by 2017 (that’s just 6 months away). You will probably be noticing a lot more video content on all your digital and social media channels. Yes it is taking over everything. Video one of the fastest growing tools for digital marketing. ...

Tradigital – What is it and why do you need to do it?

07 January 2017 Digital strategy, General Digital

As important as digital is to the success of your business, using it, even to its fullest potential, should never be at the expense of traditional media. Traditional marketing and digital marketing should work together to allow your business to connect with new and existing customers. Tradigital marketing put simply, combines ...

I don’t believe in new years resolutions!

29 December 2016 Digital strategy, General Digital

New Years’ resolutions are a waste of time unless you do two of my favourite words - action and implementation! I see it all the time when businesses invest in the first step in the digital process like building a website, writing a strategy or setting up their social media ...

The Busyness of Business

10 December 2016 Digital strategy, General Digital

Stop saying you're busy! News flash - we are all busy! I get it ok so I'm giving myself that advice too. It is easy to get caught up in the busyness of business. We rush through the day, crossing things off our lists, meeting with people, moving from task to ...

Taking a traditional media channel and digitising it – this is Pop Up Radio!

03 December 2016 General Digital

Founder of Pop Up Radio Anthony Frangi & co-presenter & Interviewer Ian Skippen have over 70 years of radio between them. Some could say it is in their blood. So when circumstances changed they took their love of radio and created a new concept called Pop Up Radio (as an ...

How to use digital to make 2017 your best year in business yet!

24 November 2016 Digital strategy, General Digital

As we all rush to finish projects and end the year with a bang before the big fat guy in a red suit comes to visit, we often forget to make time for strategic planning. Every year I block out anywhere between 2-5 days for planning and research and so I can ...

Holy crap, this digital stuff scares me to death, what do I do?

18 November 2016 General Digital

The digital world can be very overwhelming. There is so much choice, information and data available that it can get very confusing and that’s when the uncertainty ca kick in. you likely start asking yourself questions such as “what should I be doing, where to start and where to get ...

Archive

My second favourite F word (the one that every business should use) is…

Where do I start with digital?

2017 is the year for video. This is why you should be doing it right now!!

Tradigital – What is it and why do you need to do it?

I don’t believe in new years resolutions!

The Busyness of Business

Taking a traditional media channel and digitising it – this is Pop Up Radio!

How to use digital to make 2017 your best year in business yet!

Holy crap, this digital stuff scares me to death, what do I do?

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