General Digital Archives - Page 16 of 20

Here are 5 Digital Myths exposed

29 March 2016 General Digital

Don’t believe everything you read or hear about digital, particularly if it sounds too good to be true. Unfortunately there are some unscrupulous operators out there (like in any industry) that just want to grab some of your hard earned dollars. So in this blog I expose 5 digital myths: ...

How understanding RODI can drive your digital success

08 February 2016 Digital strategy, General Digital

Understanding the impact that digital has on your business is very important. Determining your RODI (Return On Digital Investment) will help you and your senior management team determine where & how much to invest into digital marketing? The great thing about digital is the ability to measure and test everything ...

Add some sparkle to your digital personality

08 February 2016 creative campaigns, General Digital

As a business it is important to show a personality that reflects the brand culture. Remember you are doing business with people so a human and relatable element to what you do is vital for success. You can add a little bit of sparkle to your digital personality. Even in the ...

Human to Human Marketing

05 February 2016 General Digital

For decades we have spoken about our audiences being business to consumer or business to business but regardless of what audience we have we are marketing to people. Yes it will be human to human. People haven’t changed but the way we need to communicate to them has The concept of ...

9/10 businesses dont see things from their customers perspective

01 February 2016 Digital strategy, General Digital

How do you know if you are doing digital right? A digital review of audit is necessary if you want to get insights from a customers perspective.

Are you using digital to sell?

30 January 2016 Digital strategy, Digital tools, General Digital

If you have a sales team (or are a salesperson) you will be very familiar with the terms budget, targets, KPI's and commission. I know how much work is involved in the entire process including updating CRM systems, paperwork, proposals and sales meetings. Ahhhh a boring but necessary evil of ...

What is a Digital Concierge QandA

29 January 2016 Digital strategy, General Digital

I have been asked a lot of questions recently about what a Digital Concierge is and how businesses can use this service. So I created a video to answer some of your questions. Yours in Digital. Tanya

5 digital myths exposed

26 January 2016 General Digital

You will hear all stories of claims and stories about digital and I am going to dispel 5 of those myths for you. 1. If you are told that someone can get you to page 1 in google in one month run a mile and beware of promises like this. 2. You ...

My digital life – 10 years later….

17 January 2016 Digital tools, General Digital

Having had a chance to take a much needed break at Xmas, I started thinking about how to make my days more efficient come January. To start with I needed to think about the way my current day is structured and what tools and channels I use to complete the ...

Digital in recruitment – the new rules!

06 January 2016 Digital strategy, General Digital

Some say that recruiters are up there with car salesmen when it comes to outdated methods and hard sell tactics. I've mostly had positive experiences and know so really I've people in the industry so why do they get a bad wrap? Perception is reality and unfortunately how many recruiters position ...

Archive

Here are 5 Digital Myths exposed

How understanding RODI can drive your digital success

Add some sparkle to your digital personality

Human to Human Marketing

9/10 businesses dont see things from their customers perspective

Are you using digital to sell?

What is a Digital Concierge QandA

5 digital myths exposed

My digital life – 10 years later….

Digital in recruitment – the new rules!

Categories

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