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Global Café is connecting SMEs across the globe

General Digital
As coordinator of the Digital Age: Innovation & Technology stream at the successful Global Café, prelude to the G20, I was one of the lucky few to be part of the team to bring this ‘once in a generation’ event to life. Amongst the high calibre of speakers who participated was ...

10 Commandments of Digital

General Digital
Thou shalt use technology to thy advantage and not for the sake of it Thou shalt leverage marketing opportunities across many digital channels Thou shalt start with the basics then move to more advanced technology Thous shalt always think of the customers needs when designed digital platforms Thou shalt ...

How women and men shop differently online?

General Digital
Retail is the domain of women. Dahhhh!! We shop to purchase both essential and discretionary goods, to relax, to socialize and to find the latest trend item. So it's not surprising that women account for over 80 % of consumer spending, according to the U.S. Census Bureau. Men, in contrast, ...

Don't forget the BASICS!

General Digital
I love the digital world and I am digital girl but one thing that annoys me is businesses that skip the basic principles when delivering marketing messages to their audience.Everything from readable content on digital signs to having your contact details and address on your website. I see it constantly! ...

Talking Tradigital

Digital strategy, General Digital
Here are a few insights about Tradigital Marketing.  I know people would rather watch a short video than read a bunch of text so here is my Vlog in stead of my Blog.  Hope you enjoy! https://www.youtube.com/watch?v=oXN4IjMni9k

Consumers want access to your brand anywhere, anytime!

General Digital
The balance of power between consumer and retailer has is changing. Consumers are driving demand for new technology and are more connected than ever before. Retailers need to innovate and find new ways of getting customers engaged and back in the store. Consumers want availability to product information and price in ...
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