General Digital Archives - Page 5 of 20

It Is Time To Put More Focus Into Your Database

04 April 2022 Digital strategy, General Digital

Regardless of if you have a list of customers on an excel spreadsheet or you have a fancy CRM system which you probably rarely use, your database is fast becoming one of your most important assets. One reason is because it is an asset you 100% own, unlike your social media ...

Should Your Content Educate, Entertain or Sell?

21 March 2022 Content & Storytelling, creative campaigns, Digital strategy, General Digital

Does the best content marketing educate people who have questions, entertain an audience, or sell products and services to prospects? The answer…is yes (it can be all 3). While we are sick of being sold to, there is a reason why we consume certain content. We are looking for a solution ...

Loyalty Costs Less Than Facebook Ads

08 February 2022 General Digital

I just don’t understand this? Why do businesses put so much emphasis, time and effort on attracting new clients instead of communicating and upselling with existing clients? Why are you watering the neighbours' grass instead of watering your own first? Too much emphasis is put on running Facebook ads, having special offers ...

FREE Underutilised Marketing Real Estate That You Are Neglecting

07 February 2022 Digital strategy, General Digital, Traffic Drivers

When it comes to marketing, you want as many eyeballs as possible on your business. Which means you need to plaster your marketing messages wherever you can. Remember it can take up 31 touchpoints with your business, before anyone reaches out to you (eeek). I don’t say that to scare you ...

How To Use Your Database More Effectively

24 January 2022 Digital strategy, General Digital, Time Saving Marketing tips

So, you have a marketing database of some sort. That’s great. There is no point in having this list unless you are actually going to use it. Remember one of the keys to have successful marketing is to have consistent marketing. And your database plays a big role in that. But how ...

Entertaining Marketing Is The New Black

17 January 2022 Content & Storytelling, Digital strategy, General Digital, Social Media, Traffic Drivers

"Let me entertain you!" Robbie Williams had it right when he belted out those lyrics. We live in a world of entertainment. Our obsession with Netflix binges, stupid cat videos on YouTube or expecting the latest blockbuster to deliver some much… As much as you might not like to hear this, entertainment ...

What a marketing role is NOT!

14 January 2022 General Digital

My fellow marketers and I are not happy! Someone, please explain to me why employers expect a marketing person to be able to fulfil multiple roles when they are hired to do one. I saw this post in a marketing group and I have seen so many roles advertised by recruiters that ...

This is how to TALK to me during a pandemic!

14 January 2022 General Digital, How To's

One of my biggest frustrations during this pandemic is the poor communication on websites, particularly government websites So, so, so much generic blah that tells you nothing. Links that send you back to where you were, misinformation from the same department And don’t even start me on finally get through to someone ...

Less Social, More Communication

10 January 2022 Digital strategy, General Digital, Social Media

I have been preaching this for a long time. STOP putting all your eggs into the social media basket and expecting it to deliver. Much like the Easter Bunny, it will disappoint you when it doesn’t deliver, exactly what you want. Remember the days when we didn’t have social media. Businesses ...

Archive

It Is Time To Put More Focus Into Your Database

Should Your Content Educate, Entertain or Sell?

Loyalty Costs Less Than Facebook Ads

FREE Underutilised Marketing Real Estate That You Are Neglecting

How To Use Your Database More Effectively

What a marketing role is NOT!

This is how to TALK to me during a pandemic!

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