General Digital Archives - Page 8 of 20

What is your Christmas marketing strategy?

22 October 2020 Digital strategy, General Digital

I cannot believe I am writing about a blog post about that C word – Christmas! Every year it sneaks up way too quickly then all of a sudden we are celebrating Christmas parties with our teams and writing a list for Santa. So, given this has been the craziest year full ...

7 reasons why relying just on referrals is a very risky marketing strategy

07 July 2020 General Digital, Law Firm Marketing

Word of mouth referrals are fantastic. Your prospective client already has some level of trust in you since they have been referred to you by someone they know and trust. Many firms, rely on referral business to drive business growth, but should they? I have heard the phrase “I don’t need to ...

Take your Dog to Work Day

25 June 2020 General Digital

It is Take Your Dog to Work Day today (26th June) so did you know that having dogs at work is proven to increase productivity, lower stress & blood pressure and create more engagement amongst your staff? As we start to move out of remote working during the Covid-19 pandemic and ...

Case Study: How I pivoted this client’s marketing during COVID-19

04 May 2020 Corona Specific Marketing, General Digital, Law Firm Marketing

I never thought that getting back from the best holiday of my life would be a huge shock to the system it was on 17th March 2020. I’d gone from being in paradise in the Maldives into being in enforced self-isolation for 2 weeks (which after spending 2 full weeks ...

Companies that are pivoting their offering during Coronavirus

17 April 2020 Corona Specific Marketing, General Digital

During times when the market dramatically changes, it is important to pivot your product to meet changing demand. To keep you inspired, I have found a bunch of great real-life examples of companies around the world that have pivoted their offering and it’s not only working for them, but they are ...

Lost your job? Consider building your personal brand to find a new one

16 April 2020 Corona Specific Marketing, General Digital

When major changes happen like losing your job, the first reaction is often panic! That is only natural as there is a massive fear of the unknown. So once the fear subsides and you have polished off that bottle of wine, it is time to create a plan to help you ...

Is it time to Pivot not pause your marketing? Part 2

08 April 2020 Corona Specific Marketing, General Digital, Law Firm Marketing

Now is not the time to pause your marketing. You need to stay highly visible, you need more communication (not less) and you need to keep the market share you have through your visibility and communication. In part 1, I explored reviewing your strategy, content and ideal clients. In Part 2, ...

Is it time to Pivot not pause your marketing? Part 1

04 April 2020 Corona Specific Marketing, General Digital, Law Firm Marketing

The whole world is online right now! Anyone predominantly playing in the offline world should be focused on getting online and fast. The big question is – should you pause or pivot your marketing? What do I mean by pivot? Pivot is nothing more than keeping one foot in contact with the ...

How to keep your remote employees engaged using social media

01 April 2020 Corona Specific Marketing, General Digital, Social Media

I wonder how many people that have always wanted to work from home are not prepared for the reality of it. (or regret wishing that). As offices move to remote working, communication with your team and amongst your team members is vital due to the loss of daily face to ...

The Importance of Creating a Great Customer Experience (especially now)

28 March 2020 Corona Specific Marketing, General Digital

Marketing nowadays has become more and more complicated. With the advent of digital channels like social media, email, and websites, it’s difficult to propel growth if you focus on brand-centric promotions and marketing tactics. People nowadays hate being marketed at. They know sales talk and it’s a big turn-off for ...

Archive

What is your Christmas marketing strategy?

7 reasons why relying just on referrals is a very risky marketing strategy

Take your Dog to Work Day

Case Study: How I pivoted this client’s marketing during COVID-19

Companies that are pivoting their offering during Coronavirus

Lost your job? Consider building your personal brand to find a new one

Is it time to Pivot not pause your marketing? Part 2

Is it time to Pivot not pause your marketing? Part 1

The Importance of Creating a Great Customer Experience (especially now)

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