Law Firm Marketing Archives - Page 2 of 4

How Your Law Firm Can Improve its Organic Search Results with Basic SEO

19 June 2020 Law Firm Marketing

Search engine optimization or SEO for law firms is a digital marketing strategy designed to increase organic search traffic. By optimizing your firm’s website, you’re giving your target customers and search engines clear messages about what your firm is all about. This basically helps people find you when they need ...

LinkedIn for Lawyers – your profile

18 June 2020 Law Firm Marketing, Uncategorized

What does LinkedIn mean to you as a lawyer? Just another social media platform? Your profile is terrible and hasn’t been update in ages? Something you occasionally look at? You are ace at sharing and have a big community? No matter where you fall in the LinkedIn spectrum, you need to ...

5 easy ways to turn on your marketing for your law firm

12 June 2020 Law Firm Marketing

Time is not the enemy when it comes to marketing your law firm. You just need to know where to start and what to do! I know you are time poor so here are 5 easy ways to turn on your marketing: Tip 1 - Use your existing assets Start with what ...

Creating a lead magnet for your Law Firm

12 June 2020 Law Firm Marketing

What is a lead magnet? A lead magnet is an incentive that can be used to attract potential clients in exchange for their email address or other contact information. A lead magnet is not a brochure about your law firm! Why are they important? They are a simple way to capture traffic or ...

Why blogging is important to market your law firm

09 June 2020 Law Firm Marketing

Blogging is simply writing an article about a topic. A typical blog can vary in length from 300 to 1000 words and the topics are many and varied. But why is it an important part of the marketing mix for you? Why is blogging an important part of your marketing? Shows ...

7 biggest mistakes that law firms make on social media

28 May 2020 Law Firm Marketing

Social media can be complicated to get your head around if you don’t have an understanding of how it now works. I find many law firms make the basic mistakes which means they aren’t building an engaged community and really get no traction for the effort they put in. So, what ...

Case Study: How I pivoted this client’s marketing during COVID-19

04 May 2020 Corona Specific Marketing, General Digital, Law Firm Marketing

I never thought that getting back from the best holiday of my life would be a huge shock to the system it was on 17th March 2020. I’d gone from being in paradise in the Maldives into being in enforced self-isolation for 2 weeks (which after spending 2 full weeks ...

Is it time to Pivot not pause your marketing? Part 2

08 April 2020 Corona Specific Marketing, General Digital, Law Firm Marketing

Now is not the time to pause your marketing. You need to stay highly visible, you need more communication (not less) and you need to keep the market share you have through your visibility and communication. In part 1, I explored reviewing your strategy, content and ideal clients. In Part 2, ...

Is it time to Pivot not pause your marketing? Part 1

04 April 2020 Corona Specific Marketing, General Digital, Law Firm Marketing

The whole world is online right now! Anyone predominantly playing in the offline world should be focused on getting online and fast. The big question is – should you pause or pivot your marketing? What do I mean by pivot? Pivot is nothing more than keeping one foot in contact with the ...

Opportunities to digitize your services

20 March 2020 Corona Specific Marketing, General Digital, Law Firm Marketing

What is happening in the world has been unexpected for sure and it is going to force us all out of our comfort zone. It also provides an opportunity to improve your digital offering. With the offline world being reliant on the online world, now is your chance to ‘digitize’ your ...

Archive

LinkedIn for Lawyers – your profile

5 easy ways to turn on your marketing for your law firm

Creating a lead magnet for your Law Firm

Why blogging is important to market your law firm

Case Study: How I pivoted this client’s marketing during COVID-19

Is it time to Pivot not pause your marketing? Part 2

Is it time to Pivot not pause your marketing? Part 1

Opportunities to digitize your services

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