Using the ‘Sesame Street’ theory to Amplify the shit out of your content
I loved watching Sesame Street as a kid. It combined fun, stories, colour & life lessons in an entertaining and easy to consume way. That is why kids flocked to it and still do. They made learning fun and easy. If only, all marketing was like that….
Have you thought about ...
Why marketing, sales & talent managers should all play together in the sandpit
Why is it that companies continue to silo departments? The very departments that should all be playing in the same sandpit together …. Sales, Marketing and Talent Managers (HR & recruitment) are all marketing channels. They are marketing to people internally and externally and should not be siloed.
They all have ...
What is Social Amplification?
Social amplification is the collision of people, culture and communication. It is about leveraging every moment of your digital marketing messages.
Most companies use ‘hope as a strategy’ when it comes to marketing. They throw money into the wishing well and ‘hope’ it works. Doesn’t sound like a smart way to ...
