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How to Deal with Negative comments on social media

How To's, Social Media
Marketing through social media has its many benefits. It allows you to reach out to your audience to richly engage with them in a way that traditional advertising can’t. Putting your brand or your product out there in the social media jungle can also open it to vulnerability. Since marketing through ...

New App: Threads for Instagram

Marketing Resources & Tools, Social Media
Facebook has recently launched Threads from Instagram, a new camera-first messaging app that helps you stay connected to your close friends. Over the last few years, they’ve introduced several new ways to share visually on Instagram and connect with people you care about – from sharing everyday moments on Stories to ...

What is Social Amplification?

Social Amplification, Social Media
Social amplification is the collision of people, culture and communication. It is about leveraging every moment of your digital marketing messages. Most companies use ‘hope as a strategy’ when it comes to marketing. They throw money into the wishing well and ‘hope’ it works. Doesn’t sound like a smart way to ...

How I survived a 5 day social media detox.

Social Media
Social media is very much part of my daily life, both personally and professionally. As a social media amplifier, I literally need to use it every day for my work and my client projects. So why did I set myself a challenge to go 5 days without it? Especially given ...
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