Social Media Archives - Page 8 of 8 - Digital Conversations

Your customers want to date you – Stop selling and start storytelling

21 May 2015 Content & Storytelling, Social Media

Just like our favourite fairytales, a digital story is designed to educate and entertain us. Your customers are very savvy and will run a mile if you try and sell to them. The most successful tactics are ones which create a two way conversation or story rather than pure sales ...

Using social for real time conversations & why Jetstar FAILS!

01 March 2015 Social Media

There are plenty of articles available on Google that share tips and tactics on what businesses should be doing with social media and in the importance of using it for real time conversations. Social is about two way conversation and not pushing sales and products onto your communities and fans. ...

Why Gen Y is social media obsessed

02 February 2015 Social Media

GUEST BLOG by Jess Mackay, Gen Y Writer and future author The young people of Generation Y have adopted the name ‘digital natives’ for their ‘addiction’ to all things technology. It is estimated that the average Gen Y individual is a member of 2.5 social networks and about 80% of the ...

Listen with your ears

29 January 2015 Content & Storytelling, Social Media

I first heard this phrase when my good friend Belinda’s son Jack uttered it a couple of years ago and what a good sentiment it is. Especially now in the age of engagement where listening is totally under rated especially on our social media channels. Social media is just that – ...

Instagram Vs Facebook: Which is more engaging?

28 January 2015 Social Media

GUEST BLOG by Jess Mackay, Gen Y Writer and Future Author The names ‘Facebook’ and ‘Instagram’ should sound familiar to even the most technology deprived individuals. The two social media giants have emerged in the last decade to become two of the most popular and frequently used social networks of the ...

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