How To Use Your Database More Effectively
So, you have a marketing database of some sort. That’s great.
There is no point in having this list unless you ...
Entertaining Marketing Is The New Black
"Let me entertain you!" Robbie Williams had it right when he belted out those lyrics.
We live in a world of ...
What a marketing role is NOT!
My fellow marketers and I are not happy!
Someone, please explain to me why employers expect a marketing person to be ...
This is how to TALK to me during a pandemic!
One of my biggest frustrations during this pandemic is the poor communication on websites, particularly government websites
So, so, so much ...
Less Social, More Communication
I have been preaching this for a long time. STOP putting all your eggs into the social media basket and ...
What Worked In 2021 (And What To Ditch In 2022)
We are at the pointy end of the year. I am sure that most of us are ripped those pages ...