Remember when words like cloud, streaming, chatbots weren’t even a figment of your imagination?
Back in the days of VHS, records, and boom boxes, your marketing didn’t involve any of those big words. In fact, it was simple. It required thought and planning, lead times and creativity, and maybe even stamps (remember those?).
Despite the fact that we live in a digital world, there’s more to marketing than algorithms, websites, bots, and fancy funnels. In fact, some of the old-school stuff is getting ‘crazy for you’ love than getting social media engagement numbers (which are sinking faster than the Titanic).
So how do you stand out and make it loud and clear?
I am an ideas girl.
I love a good brainstorming or ideation session. I get my best ideas by the pool with a glass of champs (or wine) and it makes me feel like dancing in the dark when I get the idea just right for one of my clients.
When you get into your groove, the ideas just flow however not everyone has that creative edge so every breath you take when trying to get creative, feels like such hard work.
So how do you stand out and make it loud and clear?
I am an ideas girl.
I love a good brainstorming or ideation session. I get my best ideas by the pool with a glass of champs (or wine) and it makes me feel like dancing in the dark when I get the idea just right for one of my clients.
When you get into your groove, the ideas just flow however not everyone has that creative edge so every breath you take when trying to get creative, feels like such hard work.
That’s where I come in. If you lack the imagination of Disney and need some sparkle then this is the process to follow:
What's getting 'crazy for you' engagement now?
Let’s step back to the time of big shoulder pads (and even bigger hair), skinny ties, neon spandex, and ruffle skirts.
Remember when you’d be excited about the mail and now you’re just happy it isn’t a damn bill. Consider the feeling you get when there is something unexpected; a hand-addressed letter or colour envelope that intrigues you and makes you want to rip it open to read the contents. How often does that happen online?
This old-school concept of putting something in the mail is much more engaging than a Facebook ad or an Insta story. The engagement levels are better than Bananarama’s abs on a bad day.
If you like to think up some big ideas, stand out in your industry, and have everyone talking about you in the right way, let’s talk. I promise with my process, you will have the time of your life.
If you like to think up some big ideas, stand out in your industry, and have everyone talking about you in the right way, let’s talk. I promise with my process, you will have the time of your life.