Like most social media channel, LinkedIn makes regular updates to (hopefully) improve their offering.

You may have realised that you can now write articles on your Company Page which used to only be available on your personal profile. The newsletter feature is an extension of articles to your personal profile.

Now you may not have access to it. They are rolling it out in stages.

This is what you need to know about them.

What is it?

It’s a series of articles you publish regularly. Just like your typical email.

A subscriber will get an email notifications that you’ve just published a newsletter.

What’s the difference between an article and a LinkedIn newsletter? 

The main difference is when you publish an article, it goes into your timeline. Your connections only discover it by scrolling through their feed.

When you publish a newsletter, your subscribers get notified, which increases the chances of people seeing and consuming your content.

Things to note

You can only create one newsletter per person. This can be about your company but it will be sent from one individual person. Best to use this to share content on your personal area of expertise.

You can only create it from your personal profile. This makes little sense to me as companies would benefit greatly from this feature.

You get a unique URL which you can share and promote so great opportunity to promote across your other marketing channels.

5 Reasons to Create a LinkedIn Newsletter

1. LinkedIn Newsletters Expand Your Audience

Like most algorithms, LinkedIn rewards content that people interact with the most.

Engaging content will be shown to more people by LinkedIn.  More engagement results in reaching a wider audience and building more meaningful connections.

2. LinkedIn Newsletters Create Engagement

Some of your LinkedIn connections are irrelevant and won’t engage with your content but the newsletter will help to refine your contact list. This is because when you invite people to sign up for your newsletter, only those who resonate with your topic sign up.

The positive side effects are that once your newsletter subscribers discover the great content you create, they’ll want to check out your articles and posts as well.

3. LinkedIn Newsletters Help Boost Brand Awareness

More eyeballs = increased brand awareness. A newsletter helps get your brand in front of the right people and stay top of mind when they need your services.

4. LinkedIn Newsletters Help Build Authority

Authority builds trust. By creating valuable content, your audience will view you as a trusted source of information — especially when they need the products or services you provide.

5. LinkedIn Newsletters Help Generate Leads

A LinkedIn newsletter can be an invaluable tool in your inbound marketing strategy. A well-planned LinkedIn newsletter can generate leads for your business by showcasing your expertise.

 

TIP: SUBSCRIBE and find out how to create a newsletter in my next edition

Do you want to keep updated on changes and new marketing tactics, then subscribe to my LinkedIn Newsletter – Marketing made Simple right here: