One question I get asked about constantly is around content. What content can you create? How much do you need? Where do you get ideas? What tools can I use to create it?

One really simple way to get content is to re-use or repurpose what you already have. You should be using a mix of content anyway. There are 3 main types – Created, Curated and Repurposed. So to make it easy for you, I have created this simple infographic to follow.