As mentioned in the last blog, I am going to share with you common mistakes that businesses are making on their digital channels.

Today’s article is short but very powerful. You ready?

When you promote a product or service on a social media channel or website, link directly to that product. Especially if this is from a Facebook ad. Sounds simple yet so many brands are missing this one vital link.

I have lost count of the number of times I have clicked on links that take me to a page that is irrelevant and makes me have to search for the product being advertised. When you do that you’ve lost me. Remember we have short attention spans and if you make it too hard, we won’t do it. And it means lost sales for you plus a poor customer experience.

This has happened to me many times on fashion items, group discount sites, even blog links being promoted on social. Something so simple that should not happen!

So, what should you do?

If you are promoting a product or service link DIRECTLY to it. That’s it. Simple!

Enough said!!