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The cupcake industry gets digital in New York

digital in retail
It seems the cupcake industry in New York understands how to use to digital to engage their customers in a way that gives them a great customer experience and leaves them wanting more. New York based cupcake store Baked by Melissa not only makes AMAZING bite sized cupcakes which are ...

Not so innovative Digital in New York

General Digital
Whilst exploring New York on my recent trip I was surprised that I didn’t see more digital integration in retail considering New York is supposedly the capital of digital signage let alone other cool uses for  digital technology. Most of what I saw was pretty basic and was nothing to ...

There is no such thing as Normal

digital in retail
I was so excited to secure an interview with Nikki Kaufman, founder and CEO of Normal. "Normal," the name of a company that creates made-to-order ear buds via 3D printing. Normal’s business model makes it easy for custom-headphone-loving shoppers. For $199US, customers can download the Normal app, take photos of ...

Digital Downloaded in New York

digital in retail, General Digital
Digital & travel are the perfect combination As much as I love living in Australia, we are behind when it comes to digital and innovation and there is nothing better than travel, to be inspired and get new ideas. So when I booked my trip to New York I started to ...
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