customer service Archives - Digital Conversations

Customer Experience Is Marketing

04 July 2022 Marketing Strategy

Good old fashioned customer service is making a massive comeback with more and more consumers demanding they are treated with love and some level of respect. My experience as a customer is what is paying your bills. We’ve seen the demise in many retail outlets over the past years, much of ...

Why online customer service need to be ASSes!

25 September 2019 General Digital

I think customer service is getting worse not better. One of the BIGGEST issues is that customer service people do not LISTEN and are too busy sending form or scripted responses in line with the policies given to them by management. You have all experienced it, I am sure. The ...

Why your social media customer service teams are costing you thousands in lost sales

07 March 2019 General Digital

One of my pet peeves is bad customer service. There is no excuse for it and there is certainly no excuse for brands not dealing with poor levels of service when they are aware of it. A key point to remember is that online and offline are exactly the same. I ...

How to stand out in a sea of sameness in our digital world

25 July 2017 General Digital

Guest Blog by Tracey Mathers. In today’s competitive marketplace how do we stand out in a sea of sameness? There are lots of people doing what we do, how can we make sure people see us? The first thing is you can’t sell a secret, so if you are not putting yourself ...

Why employee brand ambassadors are the next big thing in marketing

25 May 2017 creative campaigns, Digital strategy, General Digital, Social Media

I always find it interesting to have conversations with recruiters about candidates and their role in their business. Now of course, they are extremely important as without candidates you don’t have a business. But one thing that is evident in my personal experiences is that what recruiters are saying and what ...

Digital customer service – do you pass or fail?

29 November 2015 Social Media

Often a digital channel will be the first interaction with a potential customer so it is vital that you give a great first impression. Most of your digital enquiries will come via email and social media so regular monitoring of these channels is the first step in digital customer services and ...

How answering your email can increase your sales

18 November 2015 Social Media

One thing that always baffles me us why businesses spend thousands of dollars on advertising then can't even answer a customer enquiry via email. Why, why, why?? This makes absolutely NO sense. These are the businesses that complain that their ad campaigns didn't work when it actual fact the received leads ...

Social Media can be your best Customer Service tool – if you use it correctly.

08 October 2015 Social Media

Consumers are so used to being connected and getting information quickly that picking up the phone has become ‘like so 2002’. Yes we are pretty lazy when it comes to wanting and expecting customer service but why shouldn’t we expect it? One of my pet peeves is businesses that have ...

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Why online customer service need to be ASSes!

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