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Human to Human Marketing

For decades we have spoken about our audiences being business to consumer or business to business but regardless of what audience we have we are marketing to people. Yes it will be human to human.  People haven’t changed but the way we need to communicate to them has The concept of ...

Digital customer service – do you pass or fail?

Often a digital channel will be the first interaction with a potential customer so it is vital that you give a great first impression. Most of your digital enquiries will come via email and social media so regular monitoring of these channels is the first step in digital customer services and ...
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