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Let’s Dumb down the Facebook Algorithm

Social Media
You have probably heard of this mythical thing called the Facebook Algorithm. All the popular social networks have gravitated toward an algorithm-based feed in the effort to create better experiences for their users and each one works differently plus they are constantly changing, making it hard for marketers to keep ...

Do you want to own or rent your social media channels?

Social Media
Social media is a great innovation allowing businesses to expand their market reach and engage with new audiences. It allows businesses to connect with little or no marketing budget and opens up a new world of business like never before. However, the one thing that many businesses forget is that they ...

What to look for when hiring a Digital Manager

General Digital
I was prompted to write this after having a very similar conversation with a few people over the past few weeks around hiring a digital marketing person to work in their business. Between each conversation there were some common issues: Don’t know what I don’t know > as I don’t ...

Social media is a traffic driver – don’t get run over!

Social Media
A big mistake that many businesses make is put all their time and energy into building fans and engagement on their social media channels than forgetting to push them to their own platforms. If you didn’t already know, you don’t own anything on your social media channels. Yes, that includes the ...
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