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The cupcake industry gets digital in New York

digital in retail
It seems the cupcake industry in New York understands how to use to digital to engage their customers in a way that gives them a great customer experience and leaves them wanting more. New York based cupcake store Baked by Melissa not only makes AMAZING bite sized cupcakes which are ...

Not so innovative Digital in New York

General Digital
Whilst exploring New York on my recent trip I was surprised that I didn’t see more digital integration in retail considering New York is supposedly the capital of digital signage let alone other cool uses for  digital technology. Most of what I saw was pretty basic and was nothing to ...

There is no such thing as Normal

digital in retail
I was so excited to secure an interview with Nikki Kaufman, founder and CEO of Normal. "Normal," the name of a company that creates made-to-order ear buds via 3D printing. Normal’s business model makes it easy for custom-headphone-loving shoppers. For $199US, customers can download the Normal app, take photos of ...

Do you need therapy for your social media addiction?

Social Media
Talk Space is a great company I literally stumbled across while they were doing a pop up near Flatiron Building in New York. They aren’t against social media and in fact many of their employees use it, however they offer a unique service that offers therapy for people who are ...

Uniqlo – digital and fashion collide!!

digital in retail
Uniqlo is known for its innovative clothing using technologies to bring more warmth, more lightness, better design & comfort. So it stands to reason that they integrate digital technology into their stores. Their flagship 5th Ave New York store features digital signage throughout and the digital elements suit the brand’s ...

Starbucks – integrating digital & coffee?

digital in retail
I love seeing how the worlds leading brands are using digital and integrating it into stores and the customer experience. Starbucks, always a leader in innovation and using digital tools effectively are using digital screens to tap into the tourist experience. When walking past the Times Square Starbucks, I noticed ...

Digital Downloaded in New York

digital in retail, General Digital
Digital & travel are the perfect combination As much as I love living in Australia, we are behind when it comes to digital and innovation and there is nothing better than travel, to be inspired and get new ideas. So when I booked my trip to New York I started to ...

Getting Digitally prepped…

General Digital
I love travelling and New York is one of my fave destinations. There is so much to see & do that I like to make the most out of every trip. For me, being the digital girl that I am, this starts with making sure I am digitally connected. This ...
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