Digital strategy Archives - Digital Conversations

Are You Part Of The 93% Of People That Do This Every Day??

17 January 2024 Digital strategy, Marketing Strategy

How we start our day is usually a habit we don’t think much about. And in our digital world, our devices are very much part of our habits (good or bad) So, what do 93% of people do before they get to their desks in the morning? 👇 They check their email 25% of ...

Why I don’t agree with free

15 March 2018 General Digital

As a digital marketing strategist, I see many consultants and marketing experts preaching the ‘free events’ approach. This basically involves you holding a free webinar or event in order to get ‘bums on seats’ then you sell or pitch your product offering to them in the hope of signing them ...

Recruiters, why aren’t you using social media to build your employer brand of choice?

14 September 2017 digital in retail

Social is used incorrectly by many businesses and recruiters. Social is exactly that – a social platform where potential customers are interacting with friends, family and articles that are of interest to them. When you are posting social messages you are interrupting them so you need to be mindful of the ...

Are you bench markKETing?

24 August 2017 General Digital

When it comes to the world of marketing, too often we compare ourselves to other businesses to measure our success. This is particularly relevant when it comes to marketing. I call this process bench marketing. (do you love that play on words)? It's defined as comparing your marketing communication with ...

Why so many brands are getting digital customer experience wrong?

28 March 2017 creative campaigns, Social Media

As a business entrepreneur I lost count of the number of emails I send & receive in one day. For me it’s one of the most efficient ways to collate and gather information on the run. I also engage on social, read newsletters while waiting on meetings and skim over ...

Word of click is the closest thing to word of mouth

11 March 2017 Video Tips

We know word of mouth works, but so does word of click. Digital allows you to have a two way conversation with your customers 24/7 and if they love your service they can promote you quickly & easily with one click. https://www.youtube.com/watch?v=e1vV7oVgo-4 If you want to learn more then sign up for ...

What not to do when implementing digital strategies

02 February 2017 Digital strategy

The new digital world has created unlimited new opportunities for businesses to market to its customers. The amount of choice can however overwhelm many people causing a lack of action as they simply don’t know where to start. Whilst creating a workable strategy is the first step, the most important ...

Tradigital – What is it and why do you need to do it?

07 January 2017 Digital strategy, General Digital

As important as digital is to the success of your business, using it, even to its fullest potential, should never be at the expense of traditional media. Traditional marketing and digital marketing should work together to allow your business to connect with new and existing customers. Tradigital marketing put simply, combines ...

How to use digital to make 2017 your best year in business yet!

24 November 2016 Digital strategy, General Digital

As we all rush to finish projects and end the year with a bang before the big fat guy in a red suit comes to visit, we often forget to make time for strategic planning. Every year I block out anywhere between 2-5 days for planning and research and so I can ...

Are you missing simple digital opportunities

07 September 2016 Digital strategy, General Digital

Are you like many businesses and are missing so many simple digital opportunities? Watch this video to see why it's important and I share an example of a business that is losing sales by not doing one simple thing. If you want to learn more then sign up for the 6 ...

Archive

Are You Part Of The 93% Of People That Do This Every Day??

Why I don’t agree with free

Recruiters, why aren’t you using social media to build your employer brand of choice?

Are you bench markKETing?

Word of click is the closest thing to word of mouth

What not to do when implementing digital strategies

Tradigital – What is it and why do you need to do it?

How to use digital to make 2017 your best year in business yet!

Are you missing simple digital opportunities

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