Digital strategy Archives - Page 2 of 3

This article should come with a warning “Honest user experience within”.

16 May 2016 General Digital

If you don’t want to hear the truth about my digital experience with your brand, then don’t read any further. I have an issue! One that I usually whine to my husband about but today I am sharing this with my wider audience. The issue does not just affect me. ...

Add some sparkle to your digital personality

08 February 2016 creative campaigns, General Digital

As a business it is important to show a personality that reflects the brand culture. Remember you are doing business with people so a human and relatable element to what you do is vital for success. You can add a little bit of sparkle to your digital personality. Even in the ...

Internal social media – what is that?

21 January 2016 Social Media

When you mention the words 'social media' most people think of using Facebook to share with friends and perhaps using Linked In to sell to customers. Very rarely is it being used internally to engage our most customers - our staff. If you work for a large company you might ...

There’s a social specialist on every corner!!

30 November 2015 Social Media

As a digital strategist and chief of digital experiences I immerse myself in the world of digital every single day. After many years working in all facets of the industry I consider my ‘bullshit radar’ highly tuned. But lately it seems every second person is a so called ‘social media expert’. ...

Digital customer service – do you pass or fail?

29 November 2015 Social Media

Often a digital channel will be the first interaction with a potential customer so it is vital that you give a great first impression. Most of your digital enquiries will come via email and social media so regular monitoring of these channels is the first step in digital customer services and ...

Why a digital first policy is essential for NFP’s and NDIS

28 November 2015 General Digital

With the upcoming changes to NDIS there is a lot of uncertainty about how this will impact Not For Profits. The consumer will hold the power and will have greater choice and control over when, where and how they receive the support they need. NDIS requires providers to turn their business ...

The 1% strategy

24 November 2015 General Digital

As high achievers, entrepreneurs and busy corporates we are often goal focused right? What are our goals & milestones for the week, month or year? How do we get there? Where do we start? It often seems overwhelming and like everything in life, if it’s too hard, then we often ...

What role the C suite plays in the digital disruption of their company

17 November 2015 Digital strategy, General Digital

The evolution of digital into business is not just the domain of your marketing and digital teams. Innovation comes from the top. The C suite need to be on board and fully support the digital strategy and direction if the company. This needs to filter down to the middle management and ...

Google’s Consumer Barometer helping businesses know their audiences

08 October 2015 Digital tools

We know the first thing most people do when they are looking for information is to ‘google it’ right? Google also knows this and is turning the mountains of data they collect into useful information for businesses that provides real consumer insights that can support planning and decision making in ...

Digital Downloaded in New York

06 September 2015 digital in retail, General Digital

Digital & travel are the perfect combination As much as I love living in Australia, we are behind when it comes to digital and innovation and there is nothing better than travel, to be inspired and get new ideas. So when I booked my trip to New York I started to ...

Archive

This article should come with a warning “Honest user experience within”.

Add some sparkle to your digital personality

The 1% strategy

What role the C suite plays in the digital disruption of their company

Google’s Consumer Barometer helping businesses know their audiences

Digital Downloaded in New York

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