marketing Archives - Digital Conversations

You’re the Voice. Make It Loud and Make It Clear

25 April 2023 Branding, Digital strategy, General Digital, Marketing Strategy

If you want to become an expert in your field, then you need to become the voice and make it clear what it is you stand for. As Jonny belted out in the famous Aussie song lyrics, “You’re the voice. Make it loud and make it clear.” To be visible you need to be seen and heard. What do I mean? I mean ...

I Want It Now!

25 January 2023 Digital strategy, General Digital, Marketing Strategy

Sound familiar? I want that website to load now! I want that PDF to download now! I want those Facebook ads to work now! I want instant results!! I WANT IT NOW! We are living in a “want it now” world This is no mistake. The tech giants have trained us, like little monkeys or rats in a ...

I Don’t Know What You Know (and what my recent plastic surgery taught me)

11 January 2023 Marketing Strategy

I recently had plastic surgery (no I don’t have a new face LOL) but I did have a lipoma removed from my upper back. 👩🏼‍🦳 I have never had any sort of plastic surgery before so I had no idea what to expect. I guess I expected the doctor and his ...

Should Your Content Educate, Entertain or Sell?

21 March 2022 Content & Storytelling, creative campaigns, Digital strategy, General Digital

Does the best content marketing educate people who have questions, entertain an audience, or sell products and services to prospects? The answer…is yes (it can be all 3). While we are sick of being sold to, there is a reason why we consume certain content. We are looking for a solution ...

Entertaining Marketing Is The New Black

17 January 2022 Content & Storytelling, Digital strategy, General Digital, Social Media, Traffic Drivers

"Let me entertain you!" Robbie Williams had it right when he belted out those lyrics. We live in a world of entertainment. Our obsession with Netflix binges, stupid cat videos on YouTube or expecting the latest blockbuster to deliver some much… As much as you might not like to hear this, entertainment ...

REVEALED: 5 easy ways to turn on your marketing when you are time poor

13 January 2020 General Digital, Marketing Resources & Tools

5 easy ways to turn ON your marketing when you are time poor (while you focus on doing what you love) Time is not the enemy of your marketing. You just need to know what to do! I am super excited to launch some FREE TRAINING for you. It is ideal for ...

What not to do when implementing digital strategies

02 February 2017 Digital strategy

The new digital world has created unlimited new opportunities for businesses to market to its customers. The amount of choice can however overwhelm many people causing a lack of action as they simply don’t know where to start. Whilst creating a workable strategy is the first step, the most important ...

Google’s Consumer Barometer helping businesses know their audiences

08 October 2015 Digital tools

We know the first thing most people do when they are looking for information is to ‘google it’ right? Google also knows this and is turning the mountains of data they collect into useful information for businesses that provides real consumer insights that can support planning and decision making in ...

Alignment above all else!

21 December 2014 General Digital

GUEST POST by Isabel Taylor - Marketing graduate & woman on the move! In a true sense, marketing is collaboration with stakeholders on a higher level to achieve mutual goals. Without marketing, how would people know about your product? If you were starting a business, would you want your company’s values ...

Archive

You’re the Voice. Make It Loud and Make It Clear

I Want It Now!

I Don’t Know What You Know (and what my recent plastic surgery taught me)

Should Your Content Educate, Entertain or Sell?

REVEALED: 5 easy ways to turn on your marketing when you are time poor

What not to do when implementing digital strategies

Google’s Consumer Barometer helping businesses know their audiences

Alignment above all else!

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