marketing without social Archives - Digital Conversations

Marketing Time For Effort – Let’s Look At The Numbers

03 October 2022 General Digital, Marketing Strategy

Social media is taking over the marketing mix and I have a massive issue with that. Focusing on social media doesn’t make sense for many businesses for many reasons which I am going to explore in this article. To prove this, I am going to focus on the numbers and the data. ...

Why Social Media Doesn’t Work For Most Businesses

02 August 2022 Digital strategy, General Digital, Marketing Strategy, Social Media

Ads for social media managers are everywhere. It amazes me the amount of money some businesses will spend on Facebook & Insta, and to get very little return. Now as an outsourced marketing manager you might think that would make me very happy. But far from it. Why? Because way too much emphasis ...

Why LinkedIn Is The Exception To My Social Rule!

28 July 2022 Digital strategy, General Digital, Marketing Strategy, Social Media

Not all social media is equal. The algorithms, the style of content, the way people interact, the communities…are all very different. Plus, the value they deliver can be vastly different too! LinkedIn is definitely NOT the same as Facebook and Instagram for many reasons and it is my exception to my ...

Is Social-Media-Marketing-Making making you feel physically sick?

06 June 2022 Digital strategy, General Digital, Marketing Strategy, Time Saving Marketing tips

“Social-media-marketing-making makes me feel physically sick." This is something a business owner said to me during the week. I asked her what she meant and she told me that every time she thinks about having to post on social media, she gets anxious and will procrastinate and avoid doing it if she ...

TIP: Engagement Is Just Starting A Conversation

09 May 2022 Digital strategy, General Digital, Marketing Strategy

You are probably sick of hearing the word ‘engagement’ and not in terms of two people tying the knot...LOL In the world of social media, the term engagement is put up on a pedestal as the holy grail of what you need to achieve. A simple Google Search for this (how to ...

This One Tactic Is More Effective Than Any Social Media Post

03 May 2022 creative campaigns, Marketing Strategy, Time Saving Marketing tips

In a world obsessed with social media as a marketing tool, it amazes me that business owners miss some of the most basic and simple tactics to get noticed. If you haven’t figured out this secret sauce yet, then let me share it with you. You will never beat the social media ...

Who Said You HAVE To Be On Social Media To Market Your Business?

11 April 2022 Digital strategy, General Digital, Marketing Strategy, Social Media, Time Saving Marketing tips

Here is a big myth that is simply not true: You DO NOT have to be on social media to market your business. (I am sure Mark Z started those rumours and they have spread around the world.) Certainly social media has its place in business. I am not denying that it is ...

Do You Know What The Real Cost Of Social Media Is To Your Business?

11 April 2022 Digital strategy, General Digital, Marketing Strategy, Social Media, Time Saving Marketing tips

If I told you that FREE Facebook post which you get little result from actually costs you $250 would you continue to spend the time on it? Every marketing expert will tell you that you have to use social media to market your business. You’ve heard it 100’s of times already!! But ACTUALLY ...

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