Social media Archives - Digital Conversations

Is Social Media Hijacking Your Marketing Strategy?

10 August 2022 General Digital, Marketing Strategy

Marketing is a bit like a jigsaw puzzle, you need all the pieces in order to get the full picture. Taking a more wholistic view of your marketing is becoming more important because, we don’t want to be putting all our eggs in the one basket. Just like your share portfolio ...

Who Said You HAVE To Be On Social Media To Market Your Business?

11 April 2022 Digital strategy, General Digital, Marketing Strategy, Social Media, Time Saving Marketing tips

Here is a big myth that is simply not true: You DO NOT have to be on social media to market your business. (I am sure Mark Z started those rumours and they have spread around the world.) Certainly social media has its place in business. I am not denying that it is ...

Emily in Paris is giving marketing a bad name

25 January 2022 Social Media

I love Emily in Paris. It’s a cute, quirky, easy-to-watch series on Netflix about a girl who moves to Paris to work in an agency as a social media manager. It was Netflix’s most popular comedy series in 2020 with over 58 million households watching it within its first 28 days. However, it’s ...

Social Media – Good or Evil?

05 October 2020 Digital strategy, Social Media

For many years I have had a love/hate relationship with social media. As someone who uses it in business every day for myself and my clients, I need to be across the inner workings, constant changes, and updates in order to keep up with its fast-paced ever-changing nature. However, I have ...

The smart way to use social media to market your law firm + 365 social media posts to use

24 June 2020 Law Firm Marketing

The most common conversation I have with lawyers is “I don’t know what to post or share on social media”. Sound familiar? The next most common statement is “And I have no time to think about it”. I get that you are time poor with the focus on acting for your ...

How COVID-19 has changed social media engagement

30 April 2020 Corona Specific Marketing

As life & routines changed overnight, people moved online to get news, updates, be entertained and communicate. Social media became an even more important tool for connection. Sprout Social reviewed the data from 20,000 customers to ascertain how COVID-19 has changed the way people are engaging and posting on social media. Overall, ...

How to keep your remote employees engaged using social media

01 April 2020 Corona Specific Marketing, General Digital, Social Media

I wonder how many people that have always wanted to work from home are not prepared for the reality of it. (or regret wishing that). As offices move to remote working, communication with your team and amongst your team members is vital due to the loss of daily face to ...

How to Deal with Negative comments on social media

15 November 2019 How To's, Social Media

Marketing through social media has its many benefits. It allows you to reach out to your audience to richly engage with them in a way that traditional advertising can’t. Putting your brand or your product out there in the social media jungle can also open it to vulnerability. Since marketing through ...

Exploring TikTok and How You Can Use it in Your Marketing

08 October 2019 How To's, Marketing Resources & Tools, Social Media

When it comes to social media marketing platforms; Facebook, Twitter, YouTube and Instagram may seem to be the most popular yet crowded and tough to crack channels. But in reality, these are not just the platforms social media marketers need to focus on. Take TikTok for example. What is TikTok? TikTok is ...

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