social media strategy Archives - Digital Conversations

Why Isn’t Your Social Media Working?

07 March 2022 Digital strategy, General Digital, Social Media

The rules of social media have changed dramatically since 2010 when it became mainstream. What worked then certainly does not now. With so many businesses relying heavily on social to drive leads and generate traffic, it often leaves many business owners shaking their heads and wondering why they are not ...

Social Media – Good or Evil?

05 October 2020 Digital strategy, Social Media

For many years I have had a love/hate relationship with social media. As someone who uses it in business every day for myself and my clients, I need to be across the inner workings, constant changes, and updates in order to keep up with its fast-paced ever-changing nature. However, I have ...

Do you want to own or rent your social media channels?

28 October 2017 Social Media

Social media is a great innovation allowing businesses to expand their market reach and engage with new audiences. It allows businesses to connect with little or no marketing budget and opens up a new world of business like never before. However, the one thing that many businesses forget is that they ...

Why employee brand ambassadors are the next big thing in marketing

25 May 2017 creative campaigns, Digital strategy, General Digital, Social Media

I always find it interesting to have conversations with recruiters about candidates and their role in their business. Now of course, they are extremely important as without candidates you don’t have a business. But one thing that is evident in my personal experiences is that what recruiters are saying and what ...

These are the social recruiting mistakes that many recruiters make (and don’t even realise it).

20 September 2016 Digital for recruiters

Social recruiting has become a key part of almost every top hiring operation. In fact, only 4% of recruiters don’t use social media in the recruiting process. An overwhelming 92% use social media regularly! However the difference is most recruiters are doing it all wrong. Posting a job ad or ...

How can you use the new Facebook features to increase sales?

18 August 2015 Social Media

You may have heard that Facebook has rolled out 6 new features as they continue to evolve their product offering. I don’t think all changes will be useful & relevant to all businesses but I wanted to chat about a couple that I think are pretty cool & useful. Facebook Beacon The ...

Your customers want to date you – Stop selling and start storytelling

21 May 2015 Content & Storytelling, Social Media

Just like our favourite fairytales, a digital story is designed to educate and entertain us. Your customers are very savvy and will run a mile if you try and sell to them. The most successful tactics are ones which create a two way conversation or story rather than pure sales ...

Instagram Vs Facebook: Which is more engaging?

28 January 2015 Social Media

GUEST BLOG by Jess Mackay, Gen Y Writer and Future Author The names ‘Facebook’ and ‘Instagram’ should sound familiar to even the most technology deprived individuals. The two social media giants have emerged in the last decade to become two of the most popular and frequently used social networks of the ...

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