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Tradigital Marketing: How to integrate traditional & digital for maximum results

30 August 2014 Digital strategy, General Digital

There is a paradigm shift regarding the way people consume marketing messages. Traditional marketing might be the conversation starter but digital is the new destination as usually the first portal to get more detail (think Google). In other words, it is not "traditional" vs. "digital," its "tra-digital" that will ...

Consumers want access to your brand anywhere, anytime!

09 July 2014 General Digital

The balance of power between consumer and retailer has is changing. Consumers are driving demand for new technology and are more connected than ever before. Retailers need to innovate and find new ways of getting customers engaged and back in the store. Consumers want availability to product information and price in ...

How Digital Influences Your Retail Store’s Sales

10 June 2014 digital in retail, General Digital

Retailers have long known that the traditional shopper environment is changing and they need to evolve or die. The merging of online and offline channels has meant changing consumer shopping habits in store. A recent study by Digital, uncovers how consumers use of mobile technology is affecting their in-store purchases. I’m ...

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Tradigital Marketing: How to integrate traditional & digital for maximum results

Consumers want access to your brand anywhere, anytime!

How Digital Influences Your Retail Store’s Sales

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