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What not to do when implementing digital strategies

Digital strategy
The new digital world has created unlimited new opportunities for businesses to market to its customers. The amount of choice can however overwhelm many people causing a lack of action as they simply don’t know where to start.  Whilst creating a workable strategy is the first step, the most important ...

Webrooming – Problem or opportunity?

digital in retail
Showrooming (the practise of consumers researching on their smart phones whilst in store) has been a major concern for retailers, many of whom have been desperate to stop it. While 73% of shoppers have showroomed in the past six months, 88% have engaged in webrooming — an emerging trend that ...
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