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We are living in a Tradigital World

Digital strategy, General Digital
The consumer journey has vastly changed and your customers are inundated with choices from around the world. So as a business how do you compete in this environment, particularly from a marketing perspective. One of the business issues most businesses is not having a clear plan or strategy for business growth.  ...

Why Gen Y is social media obsessed

Social Media
GUEST BLOG by Jess Mackay, Gen Y Writer and future author The young people of Generation Y have adopted the name ‘digital natives’ for their ‘addiction’ to all things technology. It is estimated that the average Gen Y individual is a member of 2.5 social networks and about 80% of the ...

Instagram Vs Facebook: Which is more engaging?

Social Media
GUEST BLOG by Jess Mackay, Gen Y Writer and Future Author The names ‘Facebook’ and ‘Instagram’ should sound familiar to even the most technology deprived individuals. The two social media giants have emerged in the last decade to become two of the most popular and frequently used social networks of the ...

Can you autocorrect humanity?

General Digital
We live in a remarkable, revolutionary time where humans are more connected to technology than ever before. With technology comes the constant influx of information thrown at consumers from every which way on a daily basis. I love this video. It is the perfect example of our current situation and ...

Creating your Pink Cow

Digital strategy
Standing to stand out in an overcrowding market place can be extremely difficult so as a business what tactics can use to be the one that gets noticed amongst your competitors. At Digital Conversations we  call this creating your pink cow! A pink cow in a paddock of black cows is ...

Global Café is connecting SMEs across the globe

General Digital
As coordinator of the Digital Age: Innovation & Technology stream at the successful Global Café, prelude to the G20, I was one of the lucky few to be part of the team to bring this ‘once in a generation’ event to life. Amongst the high calibre of speakers who participated was ...
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