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Creating your Pink Cow

Standing to stand out in an overcrowding market place can be extremely difficult so as a business what tactics can use to be the one that gets noticed amongst your competitors. At Digital Conversations we  call this creating your pink cow! A pink cow in a paddock of black cows is ...

Webrooming – Problem or opportunity?

Showrooming (the practise of consumers researching on their smart phones whilst in store) has been a major concern for retailers, many of whom have been desperate to stop it. While 73% of shoppers have showroomed in the past six months, 88% have engaged in webrooming — an emerging trend that ...
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