Marketing is such a massive word. It means something different to everyone and there is no one-size-fits-all when it comes to how YOU should approach marketing your business.
That is why you should think of your marketing like a workout – the same thing is not right for everyone.
I hate running and if you suggested to me that I should run 5KM every morning, I would never speak to you again LOL. Other people can’t stand the thought of yoga or swimming or a HIIT workout. And that is OK since we are all wired differently.
The same applies to your marketing. Just because your competition is using certain tactics and they are in the same industry doesn’t mean you have to do the same. In fact, I would suggest deliberately doing something different to stand out. Because you want to be the pink elephant in the room, the elephant that people are drawn to and that you cannot miss seeing amongst the sea of grey.
I‘ve seen this scenario all the time, particularly with professional services industries. It is easy just to copy one of those before you are doing. Yep, the same boring websites that lack strong messaging and are full of industry jargon, lack of stories about the brand, the same templated brand templates and a lack of personality.
Yep sure it is easier to follow a formula but easy is not always the right way to go.
Instead, think about how your business or brand can stand out. It isn’t just about being bold and colourful, but it is about taking a different approach and having a strong voice. Consider these questions:
- What do you stand for?
- How do you want people to perceive you?
- What professional traits should your audience notice first?
- Can you clearly articulate your key messages?
- Can you use a theme to display your brand in a way that stands out Eg: like my website and the distinct 80’s theme
- What marketing isn’t your industry doing? Can you own this space?
It is OK to take a different approach. You don’t need to listen to so-called experts telling you to be on 3 social media channels and to have lead magnets and funnels and run webinars. Not all tactics are created equal and not all of them are best for you.
