What role the C suite plays in the digital disruption of their company
The evolution of digital into business is not just the domain of your marketing and digital teams.
Innovation comes from the top. The C suite need to be on board and fully support the digital strategy and direction if the company. This needs to filter down to the middle management and the attitudes of your customer facing stuff. So as a C level exec, what can you do to ensure that your company is digitally savyy and wont get left behind.
- Share the vision with the entire company
Communicate the digital direction with everyone. Having all your staff understand what you want to achieve only benefits your company. You never know where opportunities present themselves and they can often come out of left field.
- Think wholistically
Digital should be an integral part of your business strategy- not an afterthought or an add on. If a clear digital strategy hasn’t been established you are already behind. I guarantee your competitors are all over it. In fact I will bet big bucks that they are.
- Get everyone involved
It doesn’t matter if they are your COO, your digital manger or the cleaner. Get your entire team involved and on board with the vision of what you are trying to achieve on your digital channels. Your staff are your internal influencers and the power thy have to leverage your brand is huge.
- Encourage an innovation culture
Put initiatives in place that foster intrapreneurs, outside the box thinking and ongoing education. Create special projects with rewards that include team members from different departments and with a reward worthy of putting on your CV. If your staff know the big bosses encourage and reward innovative thinking they are more likely to go the extra mile which adds hundreds of thousands in added productivity to your bottom line.
There are no excuses for the C level not driving & encouraging their teams to be digitally savvy and find innovative ways to improve efficiencies and enhance customer experiences. It’s a triple win with the outcomes being happier staff, customers and shareholders.
